Yayınlar

Yayınlar 2017-03-24T19:33:39+00:00
  • EYİCE BAŞEV, S. (2017). Nöropazarlama: Nörobilim ve Pazarlama Entegrasyonunda Teorik Yaklaşımlar ve Uygulama Örnekleri / Brain-watch Series – 1. İstanbul: Artıkel Yayıncılık.
  • KAYNAK, E. & JALLAT, F. (2005) (Eds.). Marketing Issues in Western Europe: Changes and Developments. New York: Routledge.
  • KAYNAK, E. & LUETHGE, D.M. (1996) (Eds.) Marketing in the Third World. New York: International Business Press
  • KAYNAK, E. & SCHERMERHORN, J.R. (2000) (Eds.). Teaching and Program Variations in International Business. New York: Routledge.
  • KAYNAK, E. (1993) (Eds.). The Global Business: Four Key Marketing Strategies. New York: Routledge.
  • KAYNAK, E. (2002) (Eds.) Strategic Global Marketing: Issues and Trends. New York: Business Press.
  • KAYNAK, E., & HERBIG, P. (2014). Handbook of Cross-Cultural Marketing. New York: Routledge.
  • MOUTINHO, L. & CHIEN, C.S. (2008). Problems in Marketing – Applying Key Concepts and Techniques (2nd ed.) London: Sage Publications.
  • MOUTINHO, L. & EVANS, M. (1999). Contemporary Issues in Marketing. New York: MacMillan Business.
  • MOUTINHO, L. & HUARNG, K.-H. (2012). Quantitative Modelling in Marketing and Management. Singapore: World Scientific.
  • MOUTINHO, L. & HUTCHESON, G.D. (2008). Statistical Modelling for Management. London: Sage Publications.
  • MOUTINHO, L. & HUTCHESON, G.D. (2011). The SAGE Dictionary of Quantitative Management Research. London: SAGE.
  • MOUTINHO, L. & HUTCHESON, G.D. (2011). The SAGE Dictionary of Quantitative Management Research. London: SAGE.
  • MOUTINHO, L. & JOZSA, L. (2003). Marketing Strategy. Kluwer-KJK Kerzov
  • MOUTINHO, L. & SOUTHERN, G. (2010). Strategic Marketing Management – A Business Process Approach. Hampshire: Cengage Learning.
  • MOUTINHO, L. (2011). Strategic Management in Tourism (2nd ed.) Oxford: CABI.
  • MOUTINHO, L., CURRY, B., DAVIES, F. & RITA, P. (1994). Computer Modelling and Expert Systems in Marketing. New York: Routledge.
  • MOUTINHO, L., EVANS, M. & VAN RAAIJ, F. (1996). Applied Consumer Behaviour. Harlow: Addison-Wesley
  • MOUTINHO, L., GOODE, M. & DAVIES, F. (1998). Quantitative Analysis in Marketing Management. Chichester: John Wiley & Sons Ltd.
  • EYİCE BAŞEV, S. (2015). İnce Eleme Sık Dokuma Modeli. ÖZGÜR, A.Z. & İŞMAN, A. (eds.). İletişim Çalışmaları 2015, Sakarya Üniversitesi, The Online Journal of Communication And Media (TOJCAM), 134, 27-40, Sakarya.
  • MOUTINHO, L. & HUTCHESON, G.D. (2014). Generalised Linear Models (GLMs) in Marketing. In: LEE, N. (ed.). Encyclopaedia of Management Marketing. 3rd ed. Chichester: Wiley.
  • MOUTINHO, L. & SILVA, M.M. (2014). Artificial Neural Networks (ANNs) in Marketing. In: LEE, N. (ed.). Encyclopaedia of Management Marketing. 3rd ed. Chichester: Wiley.
  • MOUTINHO, L. & WANG, W.C. (2014). Human – Computer Interface in Marketing. The case of the Slogan Validator. In: LEE, N. (ed.). Encyclopaedia of Management Marketing. 3rd ed. Chichester: Wiley.
  • MOUTINHO, L., BALLANTYNE, R. & RATE, S. (2013). Futurecasting the Tourism Marketplace. In: Handbook of Tourism Marketing. Oxford: Routledge.
  • MOUTINHO, L., BEYNON, M.J & VELOUTSOU, C. (2010). A New Dempster-Shafer Theory Based Exposition of Probabilistic Reasoning in Consumer Choice. In: CASILLAS, J., & MARTINEZ-LOPEZ, F.J. (eds.). Marketing Intelligent Systems Using Soft Computing. IGI, Publishers.
  • MOUTINHO, L., RATE, S., & BALLANTYNE, R. (2012). Futurecast: An Exploration of Key Emerging Megatrends in the Tourism Arena. In: European Planning and Organisation Systems in Tourism. Oxford: Butterworth-Heinenam
  • SANTOS, J.P., SEIXAS, D. & BRANDAO, S. & MOUTINHO, L. (2012). Investigating the Role of the Ventromedial Prefrontal Cortex (VnPFC) in the Assessment of Brands. In: Special Topics: Neurobiology of Choice. Frontiers.
  • Cases in Marketing Management (1995). Second Edition. Published by Addison-Wesley
  • Problems in Marketing Analysis and Applications Spreadsheet Models (1991). Published by Paul Chapman Publishing
  • ALBAYRAK, T., CABER, M., HERSTEIN, R. & MOUTINHO, L. (2011). The Influence of Skepticism on Green Purchase Behaviour. International Journal of Business and Social Sciences, 2(13), 189-197.
  • ATILGAN, E., AKINCI, S., AKSOY, S., & KAYNAK, E. (2009). Customer-based brand equity for global brands: A multinational approach. Journal of Euromarketing, 18(2), 115-132
  • BİR, A.A., EYİCE BAŞEV, S., SUHER, H.K. (2015). The Effect Of Tv Advertising On Childeren’s Chosing, Attitude, Recommendation And Liking Behaviour: A Study On Comparıson Of Traditional And New Research Mrthodologies. The 14th International Conference on Research in Advertising 2015, (ICORIA), London, UK, July 2-4.
  • CHIEN, C., WANG, W., CHENG, Y., PAO, T.L, CHEN, Y.T., YEH, J.H. & MOUTINHO, L. (2008). Applying Recognition of Emotions in Speech to Extend the Impact of Brand Slogan Research. AIMS International Journal of Management, 8(April).
  • COELHO, A., SILVA, M., MARQUES, A. & MOUTINHO, L. (2009). Market Orientation and Performance: Modelling a Neural Network. European Journal of Marketing, 43(3/4), 421-437.
  • DESHIELDS Jr, O.W., KARA, A., & KAYNAK, E. (2005). Determinants of business student satisfaction and retention in higher education: applying Herzberg’s two-factor theory. International Journal of Educational Management, 19(2), 128-139
  • EYİCE BAŞEV, S. (2014). Effect of Economic Crisis on Food Consumption Behaviour of British Consumer. International Journal of Education and Research, 2(10), 286-316.
  • EYİCE BAŞEV, S. (2014). Online Buying Behaviour of Turkish Consumer: An Exploratory Study On Hepsiburada.com. Global Media Journal: TR Edition, 5(9), 97-132.
  • EYİCE BAŞEV, S. (2015). Effect of Ambient Marketing on Consumers’ Purchasing Behaviour: A Cross- Cultural Study. The Journal of Academic Social Science, 3(14), 268-286.
  • EYİCE BAŞEV, S. (2016). Recycling Behaviour of Students and the Effect of Sociodemographic Characteristics on Their Behaviour. Global Media Journal: TR Edition, 6(12), 89-105,
  • EYİCE BAŞEV, S. (2016). The Effect of CSR on Consumers’ Perception Towards Bank’s Image. eKurgu Anadolu Üniversitesi İletişim Bilimleri Fakültesi Uluslararası Hakemli Dergisi, 24(2), 86-106.
  • EYİCE BAŞEV, S., KALKAVAN, S. & ÖLÇEKCİLER, F. (2016). Nörobilim Temelinde Danışanın Hedefine Ulaşmada Hangi Teknik Daha Etkili: Gelecekten Bakmak veya Geleceği Resimlerle Tanımlamak. EMCC Türkiye Bilimsel Araştırma Konferansı / 24 Mart 2016, Koç Üniversitesi.
  • EYİCE, S., İLBASMIŞ, S. & PİRTİNİNİ, S. (2014). Sembolik Tüketim Davranışı ve Sembolik Tüketim Ürünü Olarak Tek Taş Yüzük Üzerine Bir Araştırma. Marmara Üniversitesi- Öneri Dergisi, 11(42), 89-103.
  • GOKAY TOKSOZ, S., ULUSOY, I. & KAHRIMAN, A. (2012). Renewable Energy Approaches to the Energy Policies of Black Sea and the Importance of Education in Environmental Knowledge. SGEM, 3, 1145-1152.
  • KARA, A., & KAYNAK, E. (1997). Markets of a single customer: exploiting conceptual developments in market segmentation. European Journal of Marketing, 31(11/12), 873-895
  • KAYNAK, E. & KARA, A. (2002). Consumer perceptions of foreign products: An analysis of product-country images and ethnocentrism. European Journal of Marketing, 36 (7/8), 928-949.
  • KAYNAK, E., & CAVUSGIL, S.T. (1983). Consumer attitudes towards products of foreign origin: do they vary across product classes?. International Journal of Advertising, 2(2), 147-157.
  • KAYNAK, E., & KOTHARI, V. (1984). Export behaviour of small and medium-sized manufacturers: Some policy guidelines for international marketers. Management International Review, 61-69.
  • KAYNAK, E., & KUAN, W.K. (1993). Environment, strategy, structure, and performance in the context of export activity: an empirical study of Taiwanese manufacturing firms. Journal of Business Research, 27(1), 33-49.
  • KAYNAK, E., BLOOM, J., & LEIBOLD, M. (1994). Using the Delphi technique to predict future tourism potential. Marketing Intelligence & Planning, 12(7), 18-29
  • KAYNAK, E., KUCUKEMIROGLU, O., & HYDER, A.S. (2000). Consumers’ country-of-origin (COO) perceptions of imported products in a homogenous less-developed country. European Journal of Marketing, 34(9/10), 1221-1241
  • KAYNAK, E., SALMAN, G.G., & TATOGLU, E. (2008). An integrative framework linking brand associations and brand loyalty in professional sports. Journal of Brand Management, 15(5), 336-357
  • KAYNAK, E., TATOGLU, E., & KULA, V. (2005). An analysis of the factors affecting the adoption of electronic commerce by SMEs: Evidence from an emerging market. International Marketing Review, 22(6), 623-640.
  • RITA, P., LI, S. & MOUTINHO, L. (2007). Strategic Diagnostics and Management Decision-Making: a Hybrid Knowledge-Based Approach. Intelligent Systems in Accounting, Finance and Management, 14, 129-155.
  • SANTOS, J.P. & MOUTINHO, L. (2011). Tackling the cognitive processes that underlie brands! Assessments Using Artificial Neural Networks and Whole Brain FMRI Acquisitions. IEEEXPLORE.
  • SANTOS, J.P., SEIXAS, D., BRANDAO, S. & MOUTINHO, L. (2011). Investigating the Role of the Ventromedial Prefrontal Cortex (Vm PFC) in the Assessment of Brands. Frontiers in Neuroscience – Decision Neuroscience, 5(77), 1-8.
  • SANTOS, J.P., SEIXAS, S., BRANDAO, S. & MOUTINHO, L. (2012). Neuroscience in Branding: A Functional Magnetic Resonance Imaging Study on Brands Implicit and Explicit Impressions. Journal of Brand Management, 19(9), 735-757.
  • SANTOS, J.P., SEIXAS, S., BRANDAO, S. & MOUTINHO, L. (2012). Neural Correlates of the Emotional and Symbolic Content of Brands: A Neuroimaging Study. Journal of Customer Behaviour, 11(1), 69-93.
  • TOKSOZ, S. & OZYARAL, O. (2011). The Role of Education in the Consciousness of the Environment. SGEM, 3, 709-716.