Neuroscience is a discipline operating in the fields of nervous system anatomy, physiology, biochemistry and/or molecular biology and examining especially the relationship that the nervous system has with behavior and learning. Thanks to its multidisciplinary structure, neuroscience has rapidly become widespread in marketing, economy, human resources, psychology, sociology and other similar areas.
One of the lesser known facts about neuroscience is that it is also widely used in active book writing and in the production of highly watched series/films. By monitoring the brain waves of the readers during reading, neuroscience instruments can explicitly identify the parts where the book loses its fluency and where the reader gets bored, confused or excited, thereby offering the writer a chance for improving his/her work by pointing out the relevant parts. For example, while the reader of a detective novel is expected to have a high level of excitement, the excitement metric is expected to be low while reading a book on management.
Similarly, while the association metric is expected to be high while reading an emotional or romantic book, the stress metric is expected to be high while reading a horror novel. All these emotional changes are identified with the help of EEG analysis and the emotions that books create in readers can be interpreted.
We are offering the writers the opportunity to improve their books with the virtual editing lab in our office.
The goal here is not to create the best book, but to help the writer produce the best work he/she can. In this way, the writer can determine whether the book brings out the feelings that it should give and make improvements on the parts in which emotional changes occur.
It is known that especially famous writers like Stephen King make use of neuroscience instruments in order to ensure that their books bring out excitement, stress and interest and that they are engrossing. At this point, as Neuroscience, we take justified proud of having broken new ground. The spread of the use of neuroscience instruments in this field will certainly pave the way for producing quality books and worldwide best sellers in our country.