September 2017


2017-09-08T06:12:18+00:00 September 8th, 2017|Neuroscience|

Eye Tracking (ET), one of the research methods of Neuromarketing, is a method increasingly used in many research fields, especially in usability tests, customer decision making procedure level researches, problem solving, and psycholinguistics. Eye tracking has been effective in international research initiatives since mid-1900s. One of the first instances of this study is the reputed [...]

August 2017


2017-08-03T21:23:38+00:00 August 3rd, 2017|Neuroscience|

Perception consists of all kinds of sensory interaction, which gains a subjective structure with the impact of observing external stimulus such as the environment, people, objects, odors, sounds, actions, tastes and colors, and the impact of many different experiences. Subliminal perception is the perception of a series of stimulus which the person is not consciously [...]

July 2017

Neuroscience Studies in Human Resources Management

2017-07-24T12:44:56+00:00 July 24th, 2017|Neuroscience|

We have already mentioned that studies based on neuroscience are not only focusing in the marketing field but also focusing on the economy, human resources and etc. This makes neuroscience a multidiscipline subject which works with many business and management fields. In fact, recently, studies related to human resources increased in numbers and almost reached [...]

The New Multidisciplinary Field in Business and Management – Neuroscience

2017-07-19T15:04:34+00:00 July 19th, 2017|Neuroscience|

Organisational behaviour is the field which is a part of the management and organization science and has an important role in building overall organization culture. The actual focus of the organisational behaviour is to find out the relationship between the individuals and the group of employees and effectiveness of these relations in terms of the [...]

The Importance of Neuromarketing for Marketing Experts

2017-07-14T05:11:32+00:00 July 14th, 2017|Neuroscience|

In general, we mentioned in our previous blog entries that neuroscientific methods are used for examining the consumer behaviour and decision-making mechanism during purchasing, better understanding the psychological phenomena and feelings in purchasing decisions, and making a more elaborate evaluation about the efficiency of marketing phenomena such as advertisements, consumer contests and product placement by [...]

Power of Neuromarketing

2017-07-11T20:11:52+00:00 July 11th, 2017|Neuroscience|

In an era where balance of powers in marketing is rapidly changing in favour of customers, neurotic diagnosis instruments’ coming into use to examine customer behaviour has highly significant outcomes. In this way, researchers have started to quit costly and futile survey groups in which customers lie to us or tell what they think we [...]

Interdisciplinary Structure of Neuroscience

2017-07-10T17:40:48+00:00 July 10th, 2017|Neuroscience|

Neuroscience is a discipline examining the impacts of the nervous system on behaviour and learning. Neuroscience, which can be traditionally regarded as a field of biology, has gained an interdisciplinary identity today, which can work in conjunction with medicine, biology, chemistry, mathematics, engineering, physics, psychology, marketing and many other similar fields of science. Fields of [...]

June 2017


2017-06-23T14:36:26+00:00 June 23rd, 2017|Neuroscience|

Nowadays companies set aside an estimated budget of more than 300 billion dollars annually for marketing activities such as advertising, promotion, packaging and slogans. However, it is fairly difficult to guess how many of these activities achieve their intended purpose. Neuromarketing techniques that aim to understand consumer behaviour and resolve the formation of perception, have [...]

Use of Neuromarketing in Measuring the Effectiveness of Advertisements

2017-06-19T18:44:51+00:00 June 19th, 2017|Neuroscience|

Neuromarketing studies are mostly used for examining the effectiveness of the advertisements. Our previous blog entry which was done by Ass Prof Pınar BACAKSIZ is already mentioned the tools involved in neuromarketing studies. Anyone who missed this entry can reach it by clicking here. Among those which are mentioned by Ms Pınar BACAKSIZ, EEG and [...]

Contributing Tools to Neuromarketing Studies

2017-06-12T10:53:53+00:00 June 12th, 2017|Neuroscience|

Neuromarketing studies aim to understand the perception and approach components that occur in the subconscious of consumers by interpreting the physical reactions – in other words the physical and brain signals – of consumers. Through this method, it is attainable to capture and understand the correct target audience for businesses by creating their own perception [...]