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June 2017

An Overview of Neuromarketing

2017-06-05T09:40:48+00:00 June 5th, 2017|Neuroscience|

Neuromarketing, which combines the disciplines of neuroscience and marketing, is an interdisciplinary identity that uncovers how formation of the notion of trademark and product is formed in a sensory manner and which acts as a guide in the depths of the subconscious. Neuroscience is an interdisciplinary science that has been developed for the purpose of [...]

December 2016

Pepsi vs Coke: A Neuromarketing Study

2017-03-24T18:52:39+00:00 December 17th, 2016|Neuroscience|

Neuromarketing can be defined as a field, employing neuroscientific methods to investigate and understand human behaviour concerning markets and marketing exchanges, according to its common description in scientific literature. The reason for the researchers to adopt these methods, instead of directly asking people about their choices is that individuals cannot or will not express their [...]