admin

About admin

This author has not yet filled in any details.
So far admin has created 10 blog entries.

September 2017

INNOVATION, STRATEGY AND NEUROMARKETING

2017-09-27T09:28:45+00:00 September 27th, 2017|Neuroscience|

Strategy can be defined in the field of administrative sciences as the way of an organisation to devise its external affairs and use its resources in order to outperform its competitors and make a difference. In the present day, due to the increasing number of competitors, all companies make efforts to designate new strategies and [...]

August 2017

NEUROMARKETING AND SUBLIMINAL PERCEPTION PHENOMENON

2017-08-03T21:23:38+00:00 August 3rd, 2017|Neuroscience|

Perception consists of all kinds of sensory interaction, which gains a subjective structure with the impact of observing external stimulus such as the environment, people, objects, odors, sounds, actions, tastes and colors, and the impact of many different experiences. Subliminal perception is the perception of a series of stimulus which the person is not consciously [...]

July 2017

Neuroscience Studies in Human Resources Management

2017-07-24T12:44:56+00:00 July 24th, 2017|Neuroscience|

We have already mentioned that studies based on neuroscience are not only focusing in the marketing field but also focusing on the economy, human resources and etc. This makes neuroscience a multidiscipline subject which works with many business and management fields. In fact, recently, studies related to human resources increased in numbers and almost reached [...]

The New Multidisciplinary Field in Business and Management – Neuroscience

2017-07-19T15:04:34+00:00 July 19th, 2017|Neuroscience|

Organisational behaviour is the field which is a part of the management and organization science and has an important role in building overall organization culture. The actual focus of the organisational behaviour is to find out the relationship between the individuals and the group of employees and effectiveness of these relations in terms of the [...]

Interdisciplinary Structure of Neuroscience

2017-07-10T17:40:48+00:00 July 10th, 2017|Neuroscience|

Neuroscience is a discipline examining the impacts of the nervous system on behaviour and learning. Neuroscience, which can be traditionally regarded as a field of biology, has gained an interdisciplinary identity today, which can work in conjunction with medicine, biology, chemistry, mathematics, engineering, physics, psychology, marketing and many other similar fields of science. Fields of [...]

June 2017

POPULAR NEUROMARKETING STUDY METHODS

2017-06-23T14:36:26+00:00 June 23rd, 2017|Neuroscience|

Nowadays companies set aside an estimated budget of more than 300 billion dollars annually for marketing activities such as advertising, promotion, packaging and slogans. However, it is fairly difficult to guess how many of these activities achieve their intended purpose. Neuromarketing techniques that aim to understand consumer behaviour and resolve the formation of perception, have [...]

Use of Neuromarketing in Measuring the Effectiveness of Advertisements

2017-06-19T18:44:51+00:00 June 19th, 2017|Neuroscience|

Neuromarketing studies are mostly used for examining the effectiveness of the advertisements. Our previous blog entry which was done by Ass Prof Pınar BACAKSIZ is already mentioned the tools involved in neuromarketing studies. Anyone who missed this entry can reach it by clicking here. Among those which are mentioned by Ms Pınar BACAKSIZ, EEG and [...]

Contributing Tools to Neuromarketing Studies

2017-06-12T10:53:53+00:00 June 12th, 2017|Neuroscience|

Neuromarketing studies aim to understand the perception and approach components that occur in the subconscious of consumers by interpreting the physical reactions – in other words the physical and brain signals – of consumers. Through this method, it is attainable to capture and understand the correct target audience for businesses by creating their own perception [...]

An Overview of Neuromarketing

2017-06-05T09:40:48+00:00 June 5th, 2017|Neuroscience|

Neuromarketing, which combines the disciplines of neuroscience and marketing, is an interdisciplinary identity that uncovers how formation of the notion of trademark and product is formed in a sensory manner and which acts as a guide in the depths of the subconscious. Neuroscience is an interdisciplinary science that has been developed for the purpose of [...]

December 2016

Pepsi vs Coke: A Neuromarketing Study

2017-03-24T18:52:39+00:00 December 17th, 2016|Neuroscience|

Neuromarketing can be defined as a field, employing neuroscientific methods to investigate and understand human behaviour concerning markets and marketing exchanges, according to its common description in scientific literature. The reason for the researchers to adopt these methods, instead of directly asking people about their choices is that individuals cannot or will not express their [...]